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Though we often hear the phrase ‘Optimize your Instagram posts,’ many Instagram operators may not fully grasp its true meaning. In this context, we will delve into what optimizing Instagram posts entails and provide an explanation of four key considerations for post optimization. Whether you’re aiming for satisfactory results in Instagram operations, or simply seeking a better understanding, we encourage you to take a moment to explore these insights.
What does ‘optimization’ mean in Instagram posts?
Optimization in Instagram posts means consistently sharing content that resonates with the target users, earning their likes and comments.
To achieve success in Instagram operations, it is crucial to align with the preferences of the target audience. Many Instagram users tend to open the app without a specific goal in mind casually. While some users may use the platform to gather information, most engage with Instagram more relaxed and spontaneously. Therefore, if you can subtly provide the information these users seek, they are more likely to perceive your account as valuable, leading to increased followers and facilitating potential purchases or service utilization.
In essence, aiming for optimization in Instagram posts (continuously sharing content appreciated by the target audience) requires a deep understanding of the target users’ current state, concerns, and the information they are seeking. This understanding is essential for creating content that effectively resonates with your audience on Instagram!
The Features of Instagram You Should Know to Optimize Your Posts
But also to understand the unique features of Instagram.
One distinctive feature of Instagram is its predominantly youthful user base compared to other social media platforms. Its popularity among younger users can be attributed to the visual enjoyment of images and videos, the ease of sharing content through disappearing Stories within 24 hours, and the efficient access to necessary information. Therefore, companies targeting a younger demographic are well-advised to actively engage in Instagram operations. By tailoring posts to resonate with the younger audience, optimization becomes more achievable.
Furthermore, with the widespread adoption of Instagram, businesses are actively utilizing the platform for operations. Both B2C and B2B companies leverage Instagram, seeking sponsorship opportunities, finding partner companies, and enhancing brand awareness within the app.
While some may still perceive Instagram as primarily a platform for personal expression, this is an outdated view. Whether for individuals or businesses, the benefits of Instagram operations are substantial. To reap these benefits, post-optimization becomes essential.
Considerations for Optimizing Instagram Posts
So, how can you optimize your Instagram posts? Below, I’ll explain four key points to consider.
1. What is the purpose of your posts?
First and foremost, it’s crucial to clearly define the purpose of your Instagram operations. The objectives of Instagram operations often include increasing sales, recruitment, or gaining repeat customers. Without a clear understanding of these objectives, the focus of Instagram operations can become blurred, making it difficult to consistently share posts appreciated by the target audience. Without a clear purpose, achieving optimization becomes challenging. Therefore, always ensure clarity on why you are using Instagram for operations.
2. What kind of posts to create?
The next consideration is the type of content to share. Posts that are appreciated by the target audience on Instagram are essentially those that evoke positive emotions. Posts that make users think, ‘This was helpful!’ or ‘This touched my heart,’ or fulfill the user’s information needs, can lead to positive reactions and purchasing behavior. Therefore, to optimize posts, it’s crucial to clearly define in advance, ‘What kind of information or value will this account deliver?’ Once this is established, the consistency in posts is achieved, eliminating concerns about deviation.
3. How to create posts?
Once the content of the post is decided, determine how to create that post, focusing mainly on the ‘cover’ of the post. This is because when users access a profile, the first thing they see is the cover, and their decision to view or not view the post depends on its design and content!
If the cover design is lackluster or the content doesn’t resonate with the target audience, not only will you fail to elicit a reaction, but the post might not even get viewed. In other words, there’s a risk of users disengaging at the very first encounter.
To avoid this and optimize posts, think about how to create a cover that captures the interest of the target audience. Consider aspects such as ‘How can I attract the interest of the target audience?’ and ‘What innovations can I incorporate to generate reactions?’
4. When and how to post?
Finally, consider when and how to post the completed content. Factors to consider include ‘What time to post’ and ‘What captions and hashtags to use.’
Regarding the posting time, it’s advisable to choose the times when Instagram users are most active. Generally, times such as ‘7:00-9:00,’ ’12:00-13:00,’ and ’19:00-22:00′ are recommended, but it’s essential to consider that the optimal posting times may vary for each account. Therefore, utilizing Instagram-specialized management systems like ‘Slooooth‘ to monitor users’ online activity and determine the best posting times is also recommended.
Regarding hashtags, it is recommended to balance the selection between ‘Big Words,’ ‘Middle Words,’ and ‘Small Words’ based on volume. By doing so, it becomes easier for users to discover your posts, leading to improved engagement.
Of course, the hashtags used in the post must be relevant to the content and likely to be searched by the target audience!
Optimize your Instagram posts strategically through planned operations
Optimizing Instagram posts means consistently sharing content that is appreciated by the target audience, garnering likes and comments. To achieve this, it is essential to align with the target audience, considering the objectives, content, creation methods, and posting strategies in Instagram operations.
Optimizing posts is a crucial requirement for success in Instagram operations. I encourage you to put the points discussed here into practice.
If you ever feel uncertain about whether the efforts for optimization are truly effective, consider conducting an evaluation with Slooooth! With Slooooth, you can easily check various data related to your account and posts. It retains past data, allowing you to analyze the current state of your account and posts by comparing it with data from previous years. Take advantage of this opportunity and give it a try!