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In Instagram operations, it is often advised to prioritize the “quality” of followers over the quantity. However, understanding what exactly constitutes this “quality” may not be clear to everyone, and some may find it challenging to be conscious of it during their management efforts.
So, this time, let’s delve deeper into the quality of followers on Instagram (hereinafter referred to as “Insta”)! From the importance of quality to methods for acquiring high-quality followers, we will introduce a range of insights. Please feel free to refer to them.
What does the ‘quality of followers’ mean in the first place?
The quality of followers refers to the level of interest in an account or business and the likelihood of becoming a potential customer. In other words, it is an indicator of whether they are fans of your company. Based on this, high-quality followers can be defined as those who have a high level of interest and engagement with your company’s account, actively liking posts, and providing comments.
By the way, low-quality followers could include users who are primarily seeking “follow-backs.” Since they may unfollow if you don’t reciprocate, they don’t contribute to your company’s engagement. Additionally, industry competitors conducting competitive research might fall into this category. While they may have a high level of interest in your account or company, it is likely for purposes such as referencing your content, so they may not be considered high-quality followers.
The Importance of the Quality of Followers on Instagram
So, why is the quality of followers crucial in Instagram operations?
It is essential to achieve the goals
The primary objectives for companies starting Instagram operations include ‘expanding sales’ and ‘acquiring fans.’ However, solely gathering low-quality followers, as mentioned above, holds little significance in achieving these goals. Therefore, in Instagram operations, it is crucial to prioritize the quality of followers and strive to gather high-quality followers as much as possible.
Low-quality users are unlikely to become customers
Reiterating, that low-quality followers are not genuine fans of the account or company. Therefore, even if you convey the appeal of your products or services through posts, it’s unlikely that they will become customers. In contrast, high-quality followers are fans of the account or company, presenting ample potential to evolve into customers during Instagram operations. Hence, it is essential to enhance the quality of followers.
Because posts are more likely to be displayed on the Explore tab
High-quality followers tend to actively engage by liking and commenting on posts. With increased engagement on posts, they are more likely to be featured on the Explore tab and hashtag search pages, making it easier to acquire further high-quality followers. This becomes a significant advantage for businesses, emphasizing the importance of prioritizing the quality of followers.
Because it can be utilized for the improvement of products or services
High-quality followers not only react to our company’s posts but may also post User-Generated Content (UGC) about products or services they have purchased on their accounts. This is a unique behavior of engaged and high-quality followers who have become fans.
UGC directed towards our company is a valuable asset. It can be leveraged to improve products and services, allowing us to offer more tailored offerings to our fans. From this perspective as well, the quality of followers is undeniably important.
How to Assess the Quality of Instagram Followers
Before acquiring high-quality followers, it might be beneficial to assess the current quality of your existing followers. Below, we’ll introduce specific methods for this evaluation.
Check the save rate
The save rate indicates how many users (followers) who viewed a post have saved it. As a general guideline, a post with a save rate of around 2-3% is considered excellent.
Since the saving rate reflects the level of user interest and engagement, a higher percentage suggests a larger fan base. Therefore, start by checking the save rate to assess the current quality of your followers.
Check the home reach rate
The home reach rate represents the percentage of impressions from a user’s feed (timeline). Posts displayed in the feed appear chronologically and are influenced by factors such as relevance and intimacy. Therefore, if you have posts with a high home reach rate, it indicates a high level of interest and intimacy among users (followers). In other words, it allows you to identify that the quality of your followers is high.
Check the number of comments
The number of comments refers to the number of comments on a post. A high number of comments is an indication of enthusiastic fans, suggesting a high-quality follower base.
However, the nature of the comments matters. If the comments include complaints or derogatory remarks, the perspective may change. In such cases, likely, these individuals are not genuine fans, and the quality of followers may not be high. When checking the comment count, it’s advisable to also review the content of the comments for a more comprehensive assessment.
How to acquire high-quality followers on Instagram?
To acquire high-quality followers in Instagram operations, it is crucial to, first and foremost, ‘define your target.’ In other words, it is necessary to determine what kind of users you consider as high-quality followers. Without this clarity, it becomes challenging to tailor your posts to your account and, later on, it becomes difficult to discern the quality of your followers. Therefore, it is essential to establish your target audience from the outset.
In addition, it is crucial to ‘create posts that resonate with the interests and concerns of your target audience.’ If you consistently share content that doesn’t resonate with your target audience, it’s unlikely that you’ll attract high-quality followers. Therefore, carefully consider what interests and engages your target audience, and tailor your posts accordingly to encourage follows and reactions.
Acquiring high-quality followers is the key to success in Instagram operations!
No matter how much you increase your followers, if they are ‘low-quality followers,’ it can be challenging to achieve the goals of Instagram operations. Broadcasting posts that capture the predetermined interests and concerns of your target audience and acquiring a large number of high-quality followers are the keys to success in Instagram operations. Therefore, if you find that the current quality of your followers is low, refer to the methods introduced here to aim for the acquisition of high-quality followers.
Moreover, it is recommended to use specialized Instagram management systems like ‘Slooooth‘ for tasks such as assessing the quality of current followers and evaluating the effects after acquiring high-quality followers.
If you use Slooooth, you can easily check the engagement rate for each post, including likes, comments, impressions, and more at a glance. Additionally, it retains past data, allowing you to analyze the current status of posts (videos) by comparing them with data from the previous year! Give it a try.