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The term “pre-bride” refers to a woman who is preparing for her upcoming wedding. In recent times, many pre-brides have created and managed dedicated Instagram accounts specifically for their weddings. Consequently, there has been a rapid increase in hashtags used to convey the joy and preparations of pre-brides.
Therefore, this article will focus on the Instagram management of pre-brides and introduce trending hashtags, along with ways to leverage these hashtags for business purposes. Companies dealing in products targeted towards pre-brides are encouraged to take note and consider this information as a valuable reference!
Let’s catch the trends! Hashtags used by pre-brides
Pre-brides taking the next step are actively preparing for their weddings. On Instagram, there has been a significant increase in hashtags symbolizing their sparkling moments.
#プレ花嫁2024春婚
With the arrival of spring, pre-brides preparing for their spring weddings are sharing their wedding preparations on Instagram using the hashtag “#プレ花嫁2024春婚” (#PreBride2024SpringWedding). Their posts depict the refreshing season of spring with activities such as dress selection, bouquet considerations, and invitation card designs, perfectly capturing the essence of a spring wedding.
#2024夏婚の準備
Pre-brides preparing for summer weddings are sharing their preparations for a cool and refreshing atmosphere, such as summer-themed decorations, selection of wedding dresses suited for the season, and venue arrangements. Trends like beach weddings and outdoor ceremonies are also evident in their posts.
#2024冬婚楽しみにしてます
Pre-brides preparing for winter weddings, feeling the chill in the air, are sharing images of winter-themed wedding dresses and weddings filled with seasonal vibes. Their posts often feature warm and cozy venues and incorporate winter motifs and decorations, showcasing the unique aspects of winter weddings.
Through these hashtags, various ideas and touching moments related to marriage are shared, making the joy of wedding preparation a special moment for pre-brides.
How to utilize it in business? Hashtags for prospective brides
The hashtags used by prospective brides as mentioned above can also be utilized in corporate Instagram operations. Especially for companies dealing with products targeted at prospective brides, it is recommended to actively incorporate them. This is because many prospective brides not only post using hashtags like “#SpringWedding2024” or “#PreparingForSummerWedding2024” but also use them as search terms to gather information.
For example, when searching with the hashtag “#BridePreparation”, various posts that prospective brides would want to know about, such as preparing marriage documents, key points for various procedures, how to write invitations, and recommended gifts for parents, are displayed. This means that while there are prospective brides sharing their own wedding preparation under the hashtag “#BridePreparation”, there are also users sharing useful information for prospective brides.
For companies handling products targeted at prospective brides, adding the hashtag “#BridePreparation” to posts that showcase their own products or services could increase the likelihood of being seen by many prospective brides. This could ultimately lead to purchases and potentially increase sales.
In this way, hashtags used by prospective brides can be effectively utilized in business, and depending on the products handled, they may even help drive purchases.
Graduating from being a prospective bride! Hashtags for the wedding day and beyond
Once the wedding day arrives safely, the prospective bride graduates. Consequently, the hashtags used on Instagram will also change.
#今日で卒花
This is a hashtag commonly used on the wedding day or after the wedding. Many posts reflect on various aspects of the pre-bride period and express enthusiasm for married life.
Some posts also reminisce about memories with the wedding planner. Considering this trend, it might be nice for wedding venues to use the hashtag #今日で卒花 to post about the appearance of the bride and groom who have just celebrated their wedding. Of course, don’t forget to obtain permission before posting!
#結婚式レポ
This is a hashtag primarily used by brides who have finished their wedding. Literally, it’s attached to posts reflecting on the wedding, and some posts summarize points of regret.
“#結婚式レポ” can also be used by wedding venues or wedding planners! Similar to “#今日で卒花” by retrospectively reviewing weddings supported by your own company with the hashtag “#WeddingReport,” you’re more likely to catch the eyes of prospective brides-to-be, increasing the likelihood of being chosen as a wedding venue.
Utilize hashtags effectively to create posts that capture the interest of prospective brides-to-be
On Instagram, hashtags such as “#プレ花嫁2024春婚” (Pre-bride 2024 spring wedding) are commonly used to convey the joy and preparations of prospective brides-to-be. While these are primarily used by the brides themselves, it’s also recommended for businesses catering to pre-brides to actively utilize these hashtags. By doing so, their posts are more likely to catch the attention of prospective brides-to-be, potentially leading to increased sales and service usage.
With the approaching June bride season, it’s expected that the volume of hashtags related to weddings will continue to increase. We encourage you to incorporate the content we’ve shared into your company’s Instagram strategy.
Furthermore, frequent analysis is essential for successful Instagram management. That’s where we recommend the Instagram-specialized management system, “Slooooth“! With Slooooth, you can conveniently review account data for each day, including profile views, follower count, follower growth rate, and post-performance. You can also compare data with specified periods, making it easy to measure effectiveness. Be sure to consider using it.
