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When Instagram Insights are not displaying or accessible, it hinders the ability to analyze your account and posts, potentially impacting your operation. Therefore, it’s crucial to quickly rectify the issue to ensure Insights are displayed correctly.
In this article, we will explore the reasons why Instagram (hereafter referred to as ‘IG’) Insights might not be displaying or accessible, along with their solutions. Additionally, we’ll delve into why Insights figures might not be displayed correctly (remaining at 0) and how to address these issues. Be sure to check it out!
Causes and Solutions for Instagram Insights Not Displaying or Being Inaccessible
There are mainly seven reasons why IG Insights might not display or be inaccessible. Each has its own solution, so let’s take a look at these together.
1. Using a Personal Account
IG Insights are only available for Business and Creator accounts. Therefore, if your Insights are not displaying, it could be because your account is set to ‘Personal’!
In this case, you need to first switch your personal account to a Business or Creator account. By doing so, you’ll also gain access to Insights without the need for additional settings, allowing you to view various data.
Additionally, you can switch from a personal to a business account by following these steps:
1. Go to your profile and tap 
2. Tap 
3. Tap Preferences.
4. Tap Switch to professional account.
5. Tap Continue.
6. Select a Category for your business and tap Done.
2. Accessing Instagram through the Web Browser
IG Insights is a feature available only in the app. Therefore, if Insights are not showing, it’s possible you are accessing IG via a browser. If you don’t have the app yet, start by installing it. After that, log in with your username and password, and you’ll be able to view your Insights!
3. Having Less Than 100 Followers
If you have fewer than 100 followers, the 「follower-related data」 in Insights will not be displayed. Therefore, if there are issues with displaying Insights, it could likely be due to insufficient follower count.
Follower demographics such as region, age group, growth or decline, and active times are crucial data for optimizing IG operations. To make this data easily accessible within the app, focus on increasing your follower count through strategies like utilizing hashtags and running campaigns.
Reference：About Instagram insights
4. App or Smartphone Not Updated
If your app or smartphone version is outdated, it can result in data not being reflected in Insights. Therefore, it’s advisable to update as soon as you receive a notification for it.
Additionally, malfunctions in the app or smartphone can also cause Insights to not display. This is especially true if the cache is full, as it can prevent Insights from being accessible. Hence, it’s important to regularly clear your cache.
5. Linked with External Apps
Linking with external apps can be why IG Insights is not displaying or accessible. This is particularly true for unofficial apps that manage following and followers counts. Connecting with these apps may result in usage restrictions imposed by IG, potentially leading to Insights not being displayed.
It’s not a certainty that Insights will become inaccessible, but as a precaution, it’s advised to avoid linking your IG account with unofficial apps that manage follow and follower counts.
6. Account or Posts are Shadowbanned
If there are issues with your behaviour on Instagram, your account or posts may be shadowbanned, which could be the reason why Insights is not displaying. You can check if you’re shadowbanned by using hashtag searches. Specifically, post with a unique, original hashtag that nobody else is likely using and then search for that hashtag from a different account. If the post with your original hashtag doesn’t show up in the search results, your account or post has likely been shadowbanned.
In such cases, it’s recommended to leave your account inactive for about 2 to 5 days. By having a period of inactivity, the algorithm may recognize it as an account operated by a human, which could result in the shadowban being lifted.
7. In an Area with Weak or No Signal
If you are in an area with weak or no signal, such as underground buildings or on train platforms, this could be the reason why IG Insights is not displaying. Therefore, if you encounter issues with Insights, first check your network connectivity. If there is a signal issue, it’s important to take steps like moving to an area with better reception or connecting to Wi-Fi!
Additionally, keep in mind that setting your device to airplane mode can also prevent Insights from displaying, so make sure to check this as well.
Causes and Solutions for Incorrect Display of Insights Numbers (Remaining at 0)
There are primarily two main reasons why IG insights numbers are not displayed correctly (remaining at 0). Let’s examine each of them along with their respective solutions.
1. Instagram is Experiencing a Temporary Issue
One possible reason to consider is the possibility of a temporary issue with Instagram. In such cases, it is advisable to log out of Instagram and then log in again. This action may help resolve the problem, allowing the insights numbers to be displayed correctly.
Additionally, other effective steps include restarting the app, checking your network connection, and switching accounts. Trying various troubleshooting methods can make it easier to resolve temporary issues.
2. Account or Posts May be Shadowbanned
Similar to the situation where insights are not displayed or visible, numbers may not be displayed correctly due to the shadowbanning of your account or posts. In this case, it is advisable to follow the same recommendation mentioned earlier, which is to leave your account untouched for about 2-5 days.
Additionally, it is essential to review how you use hashtags and the content of your posts. If you have used hashtags that are not relevant to your post or if your posts contain discriminatory or insulting content, it is recommended to promptly remove them and reconsider your choice of hashtags and post content.
3. Account Violating Terms of Service
Account Violations Could Lead to Incorrect Insight Numbers (Remaining at 0).
In some cases, the incorrect display of insight numbers (remaining at 0) can be attributed to account violations of the platform’s terms of service. Specifically, such violations may result in restricted access to certain data.
You can review Instagram’s terms (Community Guidelines) at the following link. If you notice any discrepancies in your insight numbers, it’s advisable to check if you comply with these guidelines. Furthermore, if you suspect any violations, it’s essential to reevaluate your practices.
Reference：Community Guidelines｜Instagram Help Center
Instagram Community Terms of Use FAQs｜Instagram
Understanding the Causes and Taking Steps to Display Insights Correctly
If Instagram Insights is not displaying, there may be issues related to your account type, the number of followers, or network connectivity. Leaving it unresolved can hinder your ability to analyze your account and posts, preventing you from optimizing your Instagram strategy. Therefore, it’s important to implement the troubleshooting methods we’ve discussed here to ensure proper display.
Furthermore, by using the Instagram-specialized management system 「Slooooth」 in conjunction with Instagram Insights, you can conduct account analysis more efficiently and create reports with just one click! If you’re looking to enhance your Instagram strategy, we strongly recommend considering its utilization.
